If Barack Obama's the hippest candidate we've seen in years, that can't be good news for Yahoo. The ClickZ Network took a look at Obama's FEC spending reports and discovered that the candidate spent almost $3.5 million in online advertising, mostly in targeted search ads. And Google got the biggest share of the pie, with $2.8 million; Yahoo, meanwhile, sold only $180,000 in search ads. Of course, even the Google ad buys are next to nothing when compared to Obama's total expenditures, but a presidential candidate dropping a bundle on search ads is just unprecedented, and a sign of the changing nature of every kind of advertising. Most notably, Obama's Google buys dwarfed CNN.com, which netted just $24,000.
On a related note, Web Pro News flagged this WaPo story about how Obama's campaign has activated the Google Checkout option on its YouTube videos, which means inspired viewers can now donate up to $1,000 with a mouse click. Meanwhile, Search Engine Watch's Nathania Johnson rather pointedly notes that Google employees have donated more cash to Obama than all but twelve other companies in America, as if there's some sort of tit-for-tat happening here. We trust we don't have to point out how silly that is.